Tuesday, November 9, 2010

IT blog Sharon No. 25 PPG sustainable development is difficult, difficult BAOXINIAO

 Mr Wong: Zhou Botong founder, head of the odd tiger 360safe.
Wang Yuxiang: Internet blog, the product of experts. The host Salon.
Yang Shoubin : at home will be president.
m Xiaobin: Internet blog, generous advice.
Yong: School League.
wonderful view Sharon Summary:
Liu Zhao: ppg do now, very successful model . ppg this point to do Oxford, oxford fabric is not to say well, if the volume to do so, the cost is very low. But this is not too suitable for Chinese people. ppg more problem is the feedback version of type, is a complete copy of North America version of body type, wear after the sleeve will be too long, compared mast sleeve, so that now, so a lot of publicity to sell ten thousand a day, the version and fabrics for the Chinese people do not.
Liu Zhao ; ppg current practice, it is by marketing the brand, the product it is unimportant. looking for OEM products do, the brand should be done well, but I feel the current approach is not to do so. referred to two time consumption, as far as I know water will be relatively large. now selling so much, more because of advertising investment.
Liu Zhao: ppg speculation now is light compared the concept of the fire company re companies, heavy manufacturing company refers to the traditional shirt , like Younger, a big company like good news birds, if it is done online, there is a great burden, as birds do now good news, good news can not use the Internet to do a bird's brand, because it will directly impact on the existing traditional markets, shopping malls selling the same things three hundred million dollars in online sales, for their great impact on the market is, we can only re-engage in a name, engaged in a brand, engage in a website to do, do something new, for the general consumer population, the original big brand gone, and if not good news birds, is a completely new name. brand if the Internet, do the new brand reflects not out.
Liu Zhao: In the short period of time, ppg advantage will certainly be in a dominant position has been that to do so if the long-term, sustainable development, and if you do not change, such as its product, do not pay attention customers do not pay attention to product quality, do not focus on customer purchase, from the customer side to consider, then, sustainable development is difficult. Now such a big sales, simply because a month into tens of millions of advertising costs.
Yang Shoubin: On the development of the original three big mountains hinder the electron, a logistics problem, a credibility problem is, one is to pay issue. to this day, these problems gradually solved, these problems solved, not enough to produce more and more important good e-commerce site or e-commerce model, these are all technical and methodological issues. Why is the key to successful change in consumer awareness, more people accept it, is willing to purchase something through the network. This shift in consciousness is the largest driving force, other things you want to build the road there is a road I have problems, you want my green tree planting problems. More and more people online, this is the foundation. Second, the Internet more and more people willing to Internet shopping, which is generated or produced hany ppg fundamental elements of a Web site.
Yangshou Bin: There are many business-oriented Internet applications, the largest application, as long as the products can be standardized, in fact, can get online to done, the premise is as long as the standard. Why ppg done up shirt, jacket, or do not do other more complicated Yang Shoubin: these things, because the shirts are standardized, relatively speaking this thing, you say what size, this is basically 42 or 48 or 36, can be, nothing more than you choose the color, fabric, or to wear will be appropriate. must be standardized, and to cut face to face to solve the problem, you sell the product must solve the matter through face to face, it is impossible to completed, this is the first feature to get Internet products. The second feature of these products to get the Internet up, to sell, you must solve his original consumption patterns, particularly important to him to create the value. < br> Mr Wong: IT industry, we do believe that the Internet is the Internet company he just, in fact, he really was not. He told the traditional, to do with the original direct marketing is no different. do it to pursue the concept of health care products, on the ppg to speaking, the concept of little afraid, not afraid of the concept too much. give him wearing a hat definitely like the Internet.
Liu Zhao: vancl do better is to improve the quality of workmanship, but the version with the type and fabric ppg is the same, there must be more than ppg improvement, aging is to do the Internet, all of a sudden into the shirt industry, look out their own things, is unattainable.
m Xiaobin: women have access Xi Guan, a situation that Nan's not go out of, such as when Mai Maternity, if a single woman pregnant, certainly can not go out, why, when SARS suddenly fire up e-commerce, we are afraid to go out , go out risking their lives. also from a product perspective, as Internet users, the need for soft, hard collar shirt, and make soft collar shirt, the shirt shape and lively fashion goods, rather than high-end. netizens like the relaxed, comfortable, free, why wear a rigid shirt, the shirt has become flexible. product design and overall brand may differ, it is recommended that you overtaken different products.
Details Sharon Record:
Wang Yuxiang: launched I thought this out, now find the Internet more and more difficult to do alone, but more and more tired, completely based on what network virtualization, in addition to advertising, could not find the real profit model, we see at least a short time no. There are many voices to make a point here, the network is to combine traditional industries, so rely on the network platform to do propaganda,UGG boots cheap, combined with industry to promote, this is not the Internet a better opportunity.

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