Monday, October 25, 2010

2005.01.27

 Thursday, 17:10.

Ethical consumer - with purchasing power to show your values?

of: Qiu flower girl

◆ When the fair trade into the mainstream

to celebrate the past ten years, rapid growth of fair trade in the United Kingdom, March 2004, More than six thousand active sites simultaneously hold promotional activities across the UK. I attended the University Aisaikesi moment more than a lot between the posters, , there are stalls with free fair trade chocolate, biscuits, tea and coffee for all to enjoy. Apart from taste, booth volunteer students to join petition asking everyone to support the Fair Trade Foundation with a roster of names that we require to provide around the business to join the ranks of fair trade products.

the spirit of fair trade, consumers pay more money to protect the prices for Third World producers, consumers do not pay middlemen and multinational corporations fatten, but to give money directly into the pockets of third world producers. The resort to According to the British In 2003 alone, the United Kingdom marked the consumption of fair trade products exceeded one hundred million. Fair trade goods from the start there is only one coffee brand, expanded to 130 foods, including fruits, juices, vegetables, dessert, wine, tea, sugar, honey, nuts and so on. The pioneer of this wave of movement,

succeeded in getting more and more consumers to choose fair trade promoter is In 1994, concerns about global inequality in the UK the development of five charities to fund jointly a small grassroots of this organization. Push down the years, fair trade products actually become mainstream. Fair Trade Foundation's executive director Harriet Lambert said: years ago, the price, not a fair deal so that the edge of countless people struggling to survive! social movement groups and various social institutions. Dominated by the church with the fair trade charity Foundation, before joining the University, the school with the Salvation Army (Salvation Army), youth hostels, trade unions and so on the strength of various organizations, the network throughout the country, many consumers and therefore have access to these products, identify the rationale behind these products.

like in the UK to open the county town Jiasi Dun Blue (Garstang), town and say that they are the world's first The town has a total of hundreds of companies and social institutions, of which 90, including schools, churches, garages, beauty salons,Discount UGG boots, etc., are selling on behalf of fair trade products. People of this town, sales and purchase fair trade products, is in life, practice the pursuit of a more equitable world proposition.

is generally believed that such a concept such as fair trade goods, probably the same with the green consumption to middle-class consumers as the main force, but in the UK, is working-class families may pay a bit more to buy fair trade products. Miss Jones lived in Wales, is a mother of three, she was working in a factory, a month's salary, but a little more than the British minimum wage, but she is always willing to co-store Co-op, spend more 20p to buy six bananas, as much as 40 pence to buy a can of coffee. reporter's visit had said.

Currently, the UK is second only to Switzerland, the world's second largest fair trade products in the market, the United States with the European market rapidly forward, in 2003 the market growth rate of 30%, sales exceeded four billion pounds. In 1995, for its consumer market research, Co-op into the UK's first chain of fair trade products marketing cooperative store. Join this ethical consumer movement, so that not only earned the reputation of Co-op also make money. Co-op, said it sold each of them four cans of banana or chocolate, there is one or a jar of fair trade products.

years down, But in fact, the United Kingdom to promote fair trade products are only a part of ethical consumption movement. The demands of ethical consumption movement, often not just a Third World poverty, but also widespread concern about the ecological environment, labor and human rights. This wave of movement to tell consumers that any product is more consistent with fairness and justice, we support it, contrary to resist it!

◆ Ethical consumption: consumer spending vote with your values

八 ○ years, one of the world's largest environmental group the main battlefield. The most successful battle, than to persuade the world to successfully resist and even eight aerosol (aerosol) manufacturers to gradually phase out the use of CFCs (CFCs). Another wave of movement, successfully forced the Coca-Cola will give up a three thousand hectares of tropical rain forest destruction in Belize plan.

九 ○ years since the light about green consumption is not enough. Combined with the ecological environment, labor, human rights and other issues of concern, an British They may only buy free-range birds eggs (free-range egg), to purchase the product at local farmers to reduce transport energy consumption, they may take positive action to unearth those products by the exploitation of child labor, destroying the ecology and profit, and further boycotts.

the vitality of ethical consumption movement is manifested in two aspects, while actively educate consumers, while using the collective power of consumers to the business press. A series of consumer boycotts to support these operations, changes in consumer awareness, are some of the information transparency and supervisory role of both consumer magazines and related report published by non-profit organizations.

through the back supplies, might be behind with a series of ecological and social impacts.

in the UK, such as the Manchester of this Part, Usually be advised to purchase the commodity categories include: organic products, fair trade products, energy-saving light bulbs, electricity from renewable energy, recycling of paper and so on. The Currently, the organization's researchers have a global summary of thirty thousand companies.

ethical investment has become an important weapon for consumers. UK

through the Who have been many well-known multinational companies have

ESSO as the United States is still the oil companies Greenpeace, Friends of the Earth and other groups blacklist. ESSO accused of undermining global climate change on efforts to improve. Similarly, Royal Dutch Shell, in the Niger Delta because of ecological damage caused by mining, and support for repressive regimes to suppress the local Nigerian human rights movement, and being ethical consumers to boycott. UK ethical consumers vowed that: >
other well-known brands such as Nestle, Starbucks, GAP, Nike, McDonald's,Bailey UGG boots, etc., have different reasons for being against the boycott, or. Although the number of consumers to boycott difficult to assess, but was named in large enterprises, few dare to neglect the power of the consumer unit. For example,bailey UGG boots, in the ninety years since the much-criticized Nike since 1998, companies started to accept sustainable development assistance agencies Nike according to the

coffee industry was not taken lightly. September 2002, Britain's largest aid groups, can not get a reasonable profit. Birds from North Korea subsequently agreed to Ethical consumers have been critical use .

◆ consumer movement restrictions

the current development of the movement direction of ethical consumption, I am afraid the late 1980s, the Western world reflect on the green consumer movement. In the late 1980s, the United Kingdom in a debate on green consumption, the consumer movement directed at the potential and limitations. At the core of the debate are: the green consumer movement is really to defend the environment? Or the green consumer movement is the consumer's guilt, and let those committed to Or should we simply When combined with some environmental activists to promote green business Party believes that the rational choice by individual consumers, we can have a better world, while the other questioned expanding capitalist production and stimulate consumption, the pursuit of maximum profit if the operation of the logic of change, human production and consumption activities the exploitation of the ecological environment will not have much change.

concluded at the time questioned the green consumer movement are the following:

1. green consumption misleading to consumers well, in fact we should consume less. Environmentally friendly products will be price increases, green products are often middle-class consumer trends.

2. Many examples show that companies spend more of their thoughts in their emphasis on green image, and not to take action. Like Shell, while in the UK donate money to community environmental activities to do, to build corporate environmental image, while exploiting it in Nigeria and the residents of the local ecological environment. In addition, the company continued to build its image through advertising, consumers are often misled.

3. even if the enterprise in the consumer and government pressure greening their products, but they may in the Third World continue to create harmful to the environment. Green consumer movement can not face the third world with the inequality between the rich world.

4. green consumption lies in the consumer's voluntary choice, which makes many people can still consume the natural environment, free market with the depletion of natural resources co-exist.

1980 the late reflection on green consumption, it seems that the further implementation of the movement in the 1990s, the promotion of ethical consumption. We see the current ethical consumer movement, have for a number of corporate oversight body to provide information to prevent the company will only pay greenwashing. Moreover, ethical consumption to promote the new value and lifestyle, a more comprehensive current symptoms of capitalist society, including environmental and ecological damage, labor exploitation, inequality, poverty and other development and to link up against the new freedom Under the doctrine of globalization advocates to

reasons this Bohlen consumer movement, in fact, in 1998, after the Seattle anti-WTO movement, and even held in Brazil in 2001 for the first time to competing with the World Economic Forum World Social Forum, which played an anti-global thread Movement, are oriented at different levels, and on the current core values of capitalist society made a fundamental challenge. It can be said to support such a coordinated attack in an exercise of deep sub-value is:

Critical Reflections. While we can encourage consumers, with money voted their values, but the support is to encourage ethical consumption movement Qi buy individual consumers to the Starbucks fair trade coffee only? We can not allow multinational companies such as Starbucks fair trade coffee to introduce some fighting to honoring, and more go to question his entire procurement process. Or, more fundamental question is: Why go to such multinational companies to buy coffee?

in the UK, fair trade movement or ethical consumption movement is formed by concatenation of numerous community groups and grassroots forces in an exercise. If the Fair Trade movement makes sense for Taiwan, but also in how Taiwan could develop such an organization, series producer around, independent businesses, social organizations, community colleges, trade unions and other kinds of organizations to form a network of support regardless of is an international fair trade movement or being at risk of agricultural development in Taiwan in support of a more ecological, non-labor exploitation, a tendency in the way of consumption and lifestyle. So, we try to advocate, and must not be merely a capitalist society, consumer behavior under it.

reference to read:

a cup of espresso? Look at the coffee is not progreso? Green Development Foundation, the Netherlands (Green Development Foundation) set up the website.

the British Association for Fair Trade, inside a more detailed description, and even sketches of farmers planting.

British charity Oxfam (Oxfam) on Fair Trade's home page.

※ This article has been published in 2005.2.14 South posted the article | Forward this post has posted comments: 5

- minyuan 2005.01.30, 17:32. Starbucks is a multinational capitalism, Starbucks has done (even if only symbolic), while other coffee purchases accounted for most of the world's Nestle (Nestle), KRAFT (Maxwell), UCC, etc.,UGG bailey button, of fair trade is do not hear sound. In contrast, only the Starbucks fair trade beans have different views, rather than to promote Nestle (Nestle), KRAFT (Maxwell House) and other manufacturers respond to fair trade beans, is a little trade-off it? - Olive 2005.01.30, 18:10. This concept easy to accept, but also in Taiwan, which commodities does is in line with fair trade? Also allows the acceptance of expanded concepts of acceptance for the action, thank you! - Iww 2005.02.15 , 7:46. in Taiwan or in health food as the main aspirations of the individual interests in mind. See this less as a starting point of the social value of consumer behavior.

in favor of the first floor, we do not as long as the name of Starbucks, can not let go of the other as you said Nestle (Nestle), KRAFT (Maxwell), UCC, etc., these multinational companies do not ill-wishers of the. .... always carry out his some of honoring things, really. However, if said of: dare to offend the business sector, and only invited the first lady, even his wife, Madame Song jointly promote, the effectiveness is relatively large. Taiwanese are caring, never lost the British. - Guirfy 2005.03.12, 15:57. Just look at the media launch of each donation

to know that

also difficult to obtain the industry voice in the Taiwan media opportunities

So, use the Internet to linked up directly with the producers might be a good way to line it

matter which the industry, music, agriculture ....

brokers have to eliminate the time

must be directly reflected in the profits of producers who

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