Looking ahead, we now face a financial crisis in the next 30 years may be the largest economic hardships, like the Great Depression of 1929 is the last 80 years as it faced the greatest hardships. In this crisis, the Chinese enterprises to survive , destined to a large foothold in the world stage. However, they still need to cross the Evaluation of the Chinese economy to do when spoken an important point, he said that the Chinese care about is the size, growth, and never consider the cost of capital (opportunity cost). capital costs are long time, you should continue to earn earn money, you have the qualifications to further running. Instead, we reduce costs in the desperate, desperate to recover the case of the scale of the development of sprint running speed is to develop, is bound to run not long.
why the Chinese companies is relatively weak anti-strike capability? business three decades in the history of the development, if it draw a line, it stays in the primary state.
the start Haier Refrigerator , including Zhang smashing refrigerator, after all made a very simple thing, that is, the quality of products produced with foreign similar products but the price is much lower, this is the first step in providing products companies. and then further to do so, to To provide quality and tricky, with relatively low cost of goods, the function of the service to be closer to customers and people. As to the formation of technology, fully functional differentiation, the formation of a brand, is the need for a third level, fourth steps to do.
many companies are still in China is now the first steps and second steps, and the level of the 1980s, Haier is no difference. Many of the Chinese mobile phone in his hand may be made in China, but many brands are Nokia, Motorola, Samsung, I see it described as We also continue to base on the beach.
This caused the Chinese enterprises due to not have their own unique things, totally rely on to do some simple processing to win the market, once the risk has come, without any resistance.
this situation, we can learn about the experience of Japanese companies. Although the Japanese economy in the long walk in the valley, did not come out so far, but Japan's technological innovation and product quality is high. Japan's most famous household electrical appliance enterprises Sony occurred great changes, in terms of product structure and product system to the leadership structure is not the past, Sony have had, CEO is an American, Sony transformation into the entertainment companies in the entertainment industry have a lot of profit. Chinese companies for three decades to do , such as the famous enterprise Changhong, Hisense, Haier, and Sony is still a large gap.
Management kinds of reflection can be from multiple angles, the quality of Chinese business leaders enough, this ability to allocate enough people, but also how far the enterprise zone? In fact, we should allow some companies to die, not the enterprise zone farther entrepreneurs, we might as well let him out, a good reflection.
First, Chinese leaders obsessed with pay a lot of hard work. But now, many entrepreneurs also speculation as business relations and an important factor in winning, these two if you do not change, the leadership of Chinese enterprises may be a problem.
I think this economic crisis, a grant entrepreneurs will rise in the past with more speculative, with the capitalist way to do entrepreneurs, will be out. and entrepreneurs will not be seeing you like this wave of entrepreneurs, they may have better looking, and more familiar with the international situation, to do things more calm and quiet, more well-educated, more clearly seen on the management of their opponents are more multinational corporations.
second The management of foreign operations rely on the system, and our management is the operation by the campaign. Many foreign companies look very powerful bureaucracy, the operation is very slow, reaction speed is very slow. many Chinese enterprises respond rapidly to make a phone call to the leadership, A few minutes put the matter to be solved. We will therefore be complacent, but do not actually see what is playing foreigners. a company is not a victory to win a battle and losing, but by the probability of winning 100 battle. If 100 battle as the standard, then the business organization structure, operational methods, management methods will be totally different. reform and opening up three decades in business management, I suggest that companies do primary school students to learn three years, is really quite big difference The.
and innovations, the Chinese really have the core technology is very limited. China is more than labor, but the country is relatively low level of technology, in which case, rely on services to increase the added value of being a viable , and is also a way to avoid weaknesses.
but frankly, our sense of service is very poor. cite a simple example, air travel, aircraft Economy Class, Business Class, First Class, China has ticket control, air tickets Gap did not allow enterprises to decide for themselves, still very low multiples. If the economy class to play half-fold, first class fares and a half times the standard, then the gap between first class and economy class only in multiples of three times.
international aviation multiples of first class and economy class company nearly ten times, the gap is not in its hardware, and more in software (services), and we have no way of service on their own design, product design earn the difference. So, we take our domestic airlines, first class fares may also 150%, to sit on the expensive overseas. For example, Singapore Airlines, is not the same as starting from the passenger seat, the service was required. hardware services plus additional software value, it can receive high fares. in which the entire value chain of links, the supply of many services, so it does not hope to reap huge profits, but more people share in the service value-added component, the final result is not a company , a man rich, but more people because the services obtain the benefits. but in this area we are weak.
The fourth is the brand, I think Chinese enterprises to brand building now is not the Spirit, including just to play to an internationally known brands. China has a well-known brand Tsingtao beer, and now to Qingdao to see the color of beer bottles, beer bottles in the shape of what is in store not tell on the container. But if we look at Heineken Green, Budweiser's brown, do not look at the brand, a look at the bottle to probably know what brand the. This is the gap, which is the enterprise to reflection.
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